does not take place in as cut-and-dried a fashion as, for instance, the decision to go vegan might. Research led by Dr. John Thorgensen, professor of economic psychology at Aarthus University in Denmark, has found that buyers who start out by buying one organic product, are likely to continue purchasing organic items, in a progressive pattern.
The findings are significant because of the size and time period observed (the shopping habits of around 10,000 families were observed over almost two years, using data obtained from loyalty cards and programme which enabled researchers to study purchasing patterns. Buyers might start off with purchasing organic milk, for instance, but once they do, they are likely to buy more and more organic products.
Written by Jenni Cook
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